#newperspectives

A new visual identity, poster and Facebook campaign for the Berlin-based chamber orchestra. In the tradition of Arnold Schönbergs Verein für Privataufführungen, ensemble mini plays big orchestra pieces, intimately arranged for chamber orchestra – hence the name mini.  The playful location-based visual campaign, the slogan “Klassik neu erleben” (experience classical music in new ways), and the #newperspectives aimed to position the orchestra as a new and different creative force within the classical music scene. Classical music at the highest level, but with a playful creative twist.
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Client
ensemble mini
Year
2012